Assignment 01: Proposal for Redesigning of an Existing Website

Assignment Brief

We are required to select an existing website which we feel has several designs and UX issue and prepare a detailed proposal for its redesign. 

Objective:

The objective of this assignment is to develop a comprehensive proposal for the redesign of an existing website. The proposal should demonstrate your ability to critically evaluate a website’s design and functionality, and to propose design solutions that enhance user experience, aesthetics, and performance.

The proposal should address the following key aspects:
     
Website Analysis
Current Design Evaluation:
Provide a critique of the current design, focusing on layout, color scheme, typography, imagery, and overall aesthetics. User Experience (UX): Assess the site’s usability, navigation, accessibility, and responsiveness. Identify pain points or areas that could be improved.

Functionality:

Evaluate the website’s performance, including load times, interactivity, and compatibility across different devices and browsers.

   

Redesign Goals:

Objectives: Clearly define the goals of the redesign (e.g., improved usability, modernized look, enhanced brand alignment).

 

Target Audience:

Describe the intended audience for the redesigned website and how the new design will better meet their needs.

       

Design Proposal:

Visual Design Concepts: Present your ideas for the new visual design, including visual references, mood board and wireframes. Discuss the rationale behind your design choices.

 

UX Enhancements:

Propose changes to improve user experience, such as simplified navigation, better content organization, or enhanced interactivity. Technical Considerations: Outline any technical updates or changes, such as optimizing for mobile devices, or improving load times

Submission:

Please click the link to review the proposal.

Proposal